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The Subscription Revolution | Barron's cover Dec. 10, 2018

The Subscription Revolution | Barron's, Dec. 10, 2018

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VOL. XCVIII No. 50

On the Cover:  How Subscriptions Are Remaking Corporate America

When Microsoft leapfrogged Apple last month to become the world’s most valuable company, the symbolism was rich, given the pair’s intertwined history. But the milestone carried a deeper significance about the future: Wall Street has recognized the value of subscriptions over traditional sales.