Customer Experience | Journal Report, May 24, 2021
The Wall Street Journal's Customer Experience Journal Report, as published Monday, May 24, 2021.
Cover Story: Don't give Up On Focus Groups -- In an Era of Big Date, Marketers May Be Forgetting That it Still Pays To Listen to Customers
- Moving Upscale: Big retailers are trying to make their store brands look, feel and taste premium, while still undercutting major labels on price.
- AI Effect: Pinterest’s neural networks find content—and products—that individual consumers will like.
- Garbage In: The five biggest mistakes companies make with customer surveys, from not enough questions to too many.