Advertising | Journal Report, June 18, 2019
The Wall Street Journal's monthly Advertising Journal Report as published Tuesday, June 18, 2019.
Cover Story: TV Advertising Directed at You - Streaming platforms are allowing companies to target their marketing to a bigger audience and with more precision than ever. That’s causing advertisers to rethink both their budgets—and their strategies.
Also in this section:
- New Money - The ad industry hopes booming direct-to-consumer companies can become a major source of revenue
- Getting ‘Ugly’ - A lo-fi aesthetic spawned by amateurs is spreading to online ads for big marketers
- By the Numbers - Consumer data increasingly is shaping the creative process. Is there a cost in originality?
- Crystal Ball - The New Era Players across the ad industry offer their takes on the impact of privacy rules