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Cover Story: Don't give Up On Focus Groups -- In an Era of Big Date, Marketers May Be Forgetting That it Still Pays To Listen to Customers

Customer Experience | Journal Report, May 24, 2021

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The Wall Street Journal's Customer Experience Journal Report, as published Monday, May 24, 2021.

Cover Story: Don't give Up On Focus Groups -- In an Era of Big Date, Marketers May Be Forgetting That it Still Pays To Listen to Customers

Plus:

  • Moving Upscale: Big retailers are trying to make their store brands look, feel and taste premium, while still undercutting major labels on price.
  • AI Effect: Pinterest’s neural networks find content—and products—that individual consumers will like. 
  • Garbage In: The five biggest mistakes companies make with customer surveys, from not enough questions to too many.
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