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Advertising | Journal Report, June 18, 2019

Advertising | Journal Report, June 18, 2019

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The Wall Street Journal's monthly Advertising Journal Report as published Tuesday, June 18, 2019.

Cover Story: TV Advertising Directed at You - Streaming platforms are allowing companies to target their marketing to a bigger audience and with more precision than ever. That’s causing advertisers to rethink both their budgets—and their strategies.

Also in this section:

  • New Money - The ad industry hopes booming direct­-to-consumer companies can become a major source of revenue
  • Getting ‘Ugly’ - A lo-fi aesthetic spawned by amateurs is spreading to online ads for big marketers
  • By the Numbers - Consumer data increasingly is shaping the creative process. Is there a cost in originality?
  • Crystal Ball - The New Era Players across the ad industry offer their takes on the impact of privacy rules

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